There is something about the Mustang. A raw, primal instinct that everybody connects with, an adrenaline gene everyone was born with that manifests itself. An itch that needs scratching. The Mustang is one of the few cars that virtually anyone has the curiosity to drive, and it had recently started to be manufactured in Brazil. We tapped into this latent desire and carefully crafted a campaign to provoke drivers to step into the unknown.